Explaining the site to visitors.

All of Wieden + Kennedy's friends were sent an email. Click on the seed pack to enter Wieden's Wood.

Then choose what type of tree you want to grow.

Next, water it.

Finally, add some decorations.

Water everyday and your tree reaches maximum height.

Window display to drive passers-by to wiedenswood.com

All made from recycled card.

W+K Christmas Card

Wieden + Kennedy’s 2007 Christmas card and window display.

An environmentally friendly online christmas tree forest for people to grow and decorate their own tree.

And a window display made from recycled cardboard to promote the website.